Page 72 - SCCI Annual Report 2021 English NEW
P. 72

Malaga - A Smart Entrepreneurship Destination In this session, the audience was introduced to Malaga as a smart destination for entrepreneurship in Europe; with its outstanding infrastructure, tourism landscape and innovative tourism ecosystem that has positioned Malaga. The Impact of Influencers on the Development of Tourist Destinations The forum concluded with an in-depth discussion of “The Influence and Power of Influencers on Destination Development”, where speakers touched on what makes a destination attractive to a tourist, and how people are drawn to social media accounts and influencers who share their passions and interests.   70  

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