Best Middle Eastern Exhibitor at the world’s largest tourism event ITB 2007
The Emirate of Sharjah secured the award for Best Middle Eastern Exhibitor at the world’s largest tourism event — ITB 2007. The Cologne Business School selected Sharjah for the prestigious award. Featuring 11,000 stands from a multitude of participants from around the globe, ITB Berlin attracts a large gathering of international media and acts as one of the focal points for the world’s tourism and business sectors every year.
Subdivided into 10 categories, Sharjah had secured this award in the Middle East grouping upon the evaluation of the Cologne Business School’s research, study and assessment made during the period of the exhibition - judging the design of the stand and taking into account creativity, promotional and informative materials, activities provided, Personnel and Services. Sharjah’s positive entry not only won them the position but also attracted more than 20 thousand visitors.
